Miami, FL – In a defining moment for one of Florida's largest statewide independent political organizations with offices in 10 counties across the state, Florida Rising’s Board of Directors proudly announces the appointment of former Chief of Staff, Victricia Simmons, as Executive Director.
A longtime movement builder, strategist, and organizational leader, Simmons will lead the organization’s next chapter of growth, power, and community transformation.
“I am honored to step into this role at such a critical moment in history for our communities and our movement,” said Victricia Simmons, Executive Director of Florida Rising. “Florida belongs to all of us, and I am committed to building a future rooted in justice, opportunity, and the unstoppable power of our people.”
Simmons’ journey with the organization spans more than a decade. A proud Miami native, Black mother of two, and two-time graduate of Florida A&M University, she joined the organization (then New Florida Majority) in 2013. Since then, she has held pivotal roles including Human Resources Manager, Campaign Manager, Acting Executive Director, and most recently Chief of Staff, where she oversaw Development, Finance, and Human Resources.
Under her interim leadership, Florida Rising has strengthened its internal systems, sharpened its strategy, and expanded its reach – laying the groundwork for the challenges ahead. Since the merger that created Florida Rising in January of 2021, the organization has led and won campaigns to lower utility rates and expand low-income energy assistance programs, pass affordable housing policy in Tampa and
Broward County, and endorse the successful campaigns of more than 45 candidates for local and state office.
“Victricia’s solid, capable, and determined leadership is exactly the steady helm we need in these turbulent times,” said Maria Rodriguez, Board Chair. “For the past twelve years, Victricia has been integral to building the political power of Black, Latino, and all Floridians to have a voice in how our state governs. With our members, staff, and board united, Victricia will launch our movement’s new chapter.”
Florida Rising was pivotal in turning Osceola and Pinellas counties blue for the first time in over a decade. The organization also served as a founding partner of the Yes on 4 campaign, a statewide ballot initiative to protect reproductive rights and restore Floridians’ freedom to make personal medical decisions without government interference.
“Victricia is the leader we need for the future we are building together," added Alphonso Mayfield, Board Chair. “Her strategic vision, operational excellence, and deep connection to the community will carry Florida Rising to even greater heights.”
With Simmons at the helm, Florida Rising will continue leading transformative campaigns on voting rights, affordable housing, reproductive freedom, environmental justice, and economic equity – ensuring that the voices of Black, Latinx, and marginalized communities shape the future of Florida
