New NYC Campaign Highlights Legal Support For Immigrants

NEW YORK, New York – New York City Mayor’s Office of Immigrant Affairs (MOIA) has launched a month-long advertising campaign highlighting “free, safe, and confidential” Immigration Legal Support Hotline for immigrants.

The hotline connect immigrants in New Yorker with “trusted immigration legal support” in their preferred language.

The US$300,000 advertising campaign, funded by the New York City Council will reach New Yorkers in 17 different languages, including English, French, Haitian Creole, Spanish, Chinese, Russian, Pulaar, Tibetan, Tagalog, Nepali, Kichwa, Soninke, Arabic, Punjab, Urdu, Wolof, and Min Nan.

“New York City speaks hundreds of languages, and every one of them belongs here,’ said Mayor Zohran Mamdani. “Our Immigration Legal Support Hotline connects New Yorkers to free, confidential legal help in the language they speak and trust, regardless of their immigration status.

“This month, we’re bringing that legal support directly into our communities — in 17 languages, through the newspapers people read, the radio stations they listen to and the neighborhoods they call home,” he added. “If we say New York is a city that welcomes immigrants, then we have a responsibility to make sure every New Yorker knows where to turn for help. That is exactly what we’re doing.”

MOIA Commissioner Faiza N. Ali said that, “during this critical moment, when New Yorkers are facing a challenging and evolving immigration enforcement landscape, our city is making clear that immigrant communities have access to resources and support.

“Through this multi-faceted and comprehensive ad campaign, funded by our partners at the New York City Council, we are proud to expand access to our Immigration Legal Support Hotline across the five boroughs,” she said. “By connecting through a variety of mediums, we are reaching immigrant New Yorkers in the language they speak and providing trusted information they can use.”

MOIA said printed and radio ads will be placed in community and ethnic media newspapers and radio stations, while digital ads will appear on various social media channels where New Yorkers consume news and information.

Throughout August, MOIA said its outreach team will also distribute the ads, including community posters in multiple languages, in neighborhoods across New York City.