KINGSTON, Jamaica – Tourism Minister Edmund Bartlett is leading a high level marketing blitz across New York and Spain in an aggressive global marketing drive to rebuild and reposition the tourism sector post Hurricane Melissa.
According to the ministry of Tourism, the New York visit, scheduled for January 15–17, is part of a multi-market campaign aimed at restoring visitor confidence, deepening trade and media relationships, and accelerating Jamaica’s tourism recovery.
“This marketing blitz is about more than restoring numbers; it is about restoring livelihoods, momentum, and confidence surrounding our tourism sector, on which the Jamaican people depend. In the wake of Hurricane Melissa, we have taken decisive steps to stabilise and rebuild the sector, and now we are telling Jamaica’s recovery story directly to our most important partners and markets,” Bartlett emphasised.
While in New York, the minister will engage leading United States (US) media entities, travel advisors and industry influencers.
On Thursday, he will tour NBC Studios and participate in TODAY Show-related activities, followed by a high-level media luncheon with representatives from outlets including Forbes, Ebony, Fodor’s Travel, TravelPulse, TimeOut, and leading Caribbean and diaspora platforms. That evening, he will host a travel agent engagement aimed at strengthening ties with frontline sellers of “destination Jamaica”.
